Meredith Diers - Final Project

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Finalppt from Rachel Marino

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Katy McDowall - Final Project

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Sheila Buenrostro - Final Presentation

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Kendall Ivie- Final Website Project Presentation

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Jeana Bertoldi - Final Website Project Presentation

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FINAL WEBSITE MARKETING CAMPAIGN & TRAFFIC RESULTS BY KRITIKA KULSHRESTHA

Final websitetraffic&marketingppt from kritika27

Reporting Texas Analytics by Sheila Buenrostro

Reporting Texas is a news website put together by journalism students at the University of Texas at Austin. The website has a simple and clean look. The layout makes the website easy to navigate. The header at the top displays the different categories used to organize the articles. Below the header there are previews of the articles.

The site traffic is not heavy since there have only been a total of 974 visitors with most of them coming from the United States. The average length of time on the site has been 52 seconds. The bounce back rate is 79.26%. In addition the new visitor rate is high at 80.8%. However the return rate is low at 19.2%. The website benefits from having a high rate of new visitors but it would benefit more if those visitors kept coming back to the website.

Overall I think the design and layout of Reporting Texas fits the purpose of the website. I would however suggest they add a slideshow, with previews of the articles, below the header. I do believe they can do a better job at marketing the website. I would suggest they post a link to the website in the College of Communication and Class of 2013 Facebook groups. Most of the communication students are a part of these groups. As soon as more people find out about it they will surely visit it.

Reporting Texas Analytics - Jasmine Alexander

What I found most interesting about the analytics for Reporting Texas were the cities that we accessing the webpage. As expected, users located in Austin were visiting the site the most (roughly 257 visits). Other Texas cities like Houston, San Antonio, and Dallas also had high rates of users accessing the Reporting Texas website. This is also expected since content for the website also covers news on Texas. What was interesting, as well as surprising, were the views, albeit small, from New York (16 views) and Denver (14 views).  While these cities had a very low number of people viewing the Reporting Texas website, those who did view it tended to stay longer (NY: 1:56, Denver: 2:07) as compared to Texas cities.

On the flip side, the analytics report showed that users from Lufkin, Texas had a 100% bounce rate despite the fact that it had 20 visits.

Reporting Texas - Lydia Herrera

During my research I was interested to learn the measure of loyal visitors the site has. I started at the start of September up to November 14. I found that the top 3 cities visiting the site are Austin (1, 376 visits), Houston (521 visits) and San Antonio (495 visits). Next I took a look at the difference between new visitors and returning visitors. New visitors measured out to about 6, 217 new visitors vs. 1, 029 returning visitors. Visitors spent an average of :34 seconds on a page. This leads me to wonder what SEO practices the site is using to attract unique visitors via search engines and what marketing efforts the site is using to build their base of loyal readers.