Reporting Texas is a news website put together by journalism students at the University of Texas at Austin. The website has a simple and clean look. The layout makes the website easy to navigate. The header at the top displays the different categories used to organize the articles. Below the header there are previews of the articles.
The site traffic is not heavy since there have only been a total of 974 visitors with most of them coming from the United States. The average length of time on the site has been 52 seconds. The bounce back rate is 79.26%. In addition the new visitor rate is high at 80.8%. However the return rate is low at 19.2%. The website benefits from having a high rate of new visitors but it would benefit more if those visitors kept coming back to the website.
Overall I think the design and layout of Reporting Texas fits the purpose of the website. I would however suggest they add a slideshow, with previews of the articles, below the header. I do believe they can do a better job at marketing the website. I would suggest they post a link to the website in the College of Communication and Class of 2013 Facebook groups. Most of the communication students are a part of these groups. As soon as more people find out about it they will surely visit it.
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