I found it interesting that the two most common referrers to
Reporting Texas are Facebook and Twitter. From this, I can tell that the
website does a lot of promotion through social media, which seems to be
effective in bringing in views.
I also found an interesting relationship
between the type of referrer and the time spent on the site. While social media may bring in views, those viewers aren’t sticking to the
site as long as other types of visitors.
Visitors that came from Facebook spent less than 1 minute on
the site on average this year. Visitors that came from dallasnews.com stayed on
the site for 1.5 minutes, and visitors that came from UT’s School of Journalism
website stayed for almost 2 minutes. Visitors that come from
journalism-oriented sites are likely more interested in news content, so they
will stay on the site longer. Visitors that happen to come across a social
media post will likely read that one story that caught their eye and then move on.
Reporting Texas can target loyal visitors on journalism-oriented websites, and
recruit new visitors by posting on social media.
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