The Google Analytics for Reporting Texas reveal a few interesting aspects of reader behavior. For example, readers are only spending an average of 52 seconds on the site. This could be improved by including better information in the article metadata and subheads, so that readers aren't clicking to articles they have no interest in reading. I also would suggest ensuring that social media posts that lead inbound to the page are accurately describing the article.
Additionally, most inbound traffic is coming from organic search, which is typical and means that the site ranks well, followed by direct search. Only 61 views come from social, which means that a lot more can be done to improve the reach of each article. Reporting Texas is beneficial for student bylines, but readership of articles is more important than just having them online.
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