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Tuesday, November 5, 2013

Mary Ellen - Reporting Texas Analytics

One interesting fact: According to Google Analytics, the age group that visits Reporting Texas' website most frequently is the 25-34 group, comprising 33.5 percent of total visitors. The second-most frequent visitor group is the 18-24 demographic, comprising 27.5 percent of total visitors.

This is not necessarily surprising, since the reporters consist of undergrad and graduate students. They may be sharing articles with other peer as well. Reporting Texas may want to keep their current readership in mind and tailor its content. Or someone should continue to monitor how the age distribution changes distribution if they decide they would like to target a more diverse readership.

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